Branding Tactics for Search

Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…

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Is free paid search an oxymoron?

  “Free paid search” certainly sounds like an oxymoron doesn’t it? (And no, my name does not rhyme with “oxymoron.”) Welcome to the first Biznology Newsletter. I will be coming to you…

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