All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods…
Read MoreGoogle Adsense rewards super-quick page loads
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best…
Read MoreWhy article marketing is still important
If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere…
Read MoreA great title is what gets your blog post read
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets,…
Read MoreSee you in September–again
Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this year), I take off the month…
Read MoreIs the Valley mindset leaving $60 billion on the table?
I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
Read MoreHow you can break into digital marketing
Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreWhat is the buzz about Google+?
Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of…
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