Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google, but Google+ isn’t dead. In fact, it’s becoming more and more…
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The end of the digital free lunch
Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that.
Read MoreRe-brand Ukraine? How to create a new, trusted nation brand
We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness…
Read MoreB2B marketing: creative ways to promote your content using LinkedIn and Twitter
We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.
Read MoreEmails are like cockroaches
Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more…
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Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
Read MoreCustomer focus in the Digital Age
As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to…
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Does your marketing plan speak CFO?
I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable…
Read MoreFacebook’s declining popularity – Does it matter?
A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30…
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