I was honored to be asked to speak at this weeks MPM Forum in New York, focusing on Marketing Performance Metrics, one of the hottest ideas in marketing today. Regular…
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Interview on Computer Outlook Radio Show
John Iasiuolo has invited my co-author, Bill Hunt, and me to join him tomorrow night at 8 pm US Eastern Time on a live broadcast from Computer Outlook. We’ll be…
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Meet me at New York’s MPM Forum on Wednesday
For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum in New York City. I’ll be…
Read MoreDo it wrong quickly
How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and…
Read MoreWhat are your web site’s top 10 searches?
Like the weather, everyone complains about Web site search, but no one does anything about it. Or so it seems. Forrester Research famously titled a report on the subject “Must…
Read MoreTop Ten Tips for Search Marketing
As I moderated the American Marketing Association’s Listserv recently, I was asked what the top ten tips are for search marketing. If you’ve already bought our book, Search Engine Marketing,…
Read MoreCan Search Marketing Raise Brand Awareness?
Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity…
Read MoreSearch Success on the Cheap
As we hosted the American Marketing Association Listserv this past week, we heard from many search marketers about what they are struggling with and concerned about. One item that came…
Read MoreSearch Engine Marketing, Inc. Book Excerpt Available
Our publisher has made a free excerpt available from our new book, so if you want to read Chapter 1 of Search Engine Marketing, Inc. without spending a dime, here…
Read MoreCatch Us on the American Marketing Association Listserv
My co-author, Bill Hunt, and I are co-moderating a listserv this week for the American Marketing Association. If you’re a member, subscribe to the E-Commerce listserv. If you’re not a…
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