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Concentrate on content

I had a great time at the Enterprise Search Summit yesterday—it was a far higher turnout than last year, which shows you how hot enterprise search is getting. The topics…

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If you keep shooting at the sky…

Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give…

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Search Marketing for Catalogs

I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search…

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Are all search marketers spammers?

Steve Arnold says yes. Who’s Steve Arnold? He’s both the president of Arnold Information Technology and an author who spoke at The Search Engine Meeting yesterday, the same conference I…

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