Most of us know the term portfolio management, maybe as it is applied to investment portfolios—by diversifying your investments among stocks, bonds, bank accounts, and other investments you reduce your…
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More on personalized search
My recent column in Revenue Magazine has prompted some interesting responses from around the blogosphere, but I think my favorite is Mike Marshall’s in WebProNews. Mike gives a real example…
Read MoreDo you know how searchers behave?
We all know that the searchers on our Web sites frequently find search frustrating—it’s simply a more difficult task than most things they do with computers. Because we are all…
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Now leaving for Panama
Many great blogs cover the day-to-day news of search, so I don’t spend much time duplicating them. But once in a while, a story is so important that I can’t…
Read MoreThe right turn theory
In this month’s newsletter, we asked if you were creating a Do It Wrong Quickly Web site—but you probably already have a Web site. The question is, “Are you improving…
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Syndication on WebProNews
I’m pleased to announce that blog entries from Biznology are now being syndicated on WebProNews. If you don’t usually check out WebProNews, there are several excellent columnists there, including Nathan…
Read MoreA Do It Wrong Quickly web site
If you need to create a Web site, isn’t that a complex undertaking requiring lots of research and painstaking details? It doesn’t have to be. See how to apply an…
Read MorePeople search after navigation fails
If your customers are disappointed in your Web site’s search facility, it’s not only because search didn’t work—it’s because most of them already failed at navigating. To learn more about…
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Making your search marketing business case
A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing. We try to explain that search marketing is more search than marketing,…
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The rise of the analyst marketer
When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet. I think it is entirely natural that we…
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