Thanks to Jeff Parks who recently interviewed me on search marketing. Jeff asked good questions for people who want to get an overview in search marketing—the differences between organic and…
Read More
Uncategorized
Free multivariate testing
I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…
Read More
Profiting from impulsiveness
Impulse purchases are rising because Web sites become more convenient each year, because customers grow more confident in Web purchasing, and because product delivery keeps improving. Pure online businesses, such…
Read More
Listening advice from a blogger
Ryan Saghir is a force in the satellite radio industry. With a quarter million visitors to his Orbitcast blog each month, his words influence satellite radio customers and industry decision…
Read More
April fools!
I’ve preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but it’s not easy. So here’s one of…
Read MoreA Do It Wrong Quickly culture
How do you remake your organizational culture to “do it wrong quickly”? You know that you need to change to a more adaptive, experimental approach, but how do you pull…
Read More
Does content management ruin organic search?
I came across a post from Ben Kemp (SEO Guy) entitled “Content Management Systems Equal Business Suicide!” (Hat tip: Laurel Papworth). Despite the apocalyptic title, Ben does make some good…
Read More“I can’t stand being wrong”
I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…
Read MoreMust marketers specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Read MoreStatistical significance is overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…
Read More
