Old-style marketing wasn’t easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a…
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What’s the easy way to attract links?
Everyone knows that links are a critical part of any organic search marketing campaign. It’s not possible for your pages to rank highly for competitive keywords without amassing many high-quality…
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What’s a pioneer?
I bet most of you don’t know who Keith Instone is. I had the privilege of working with Keith for several years at ibm.com, and I learned a good deal…
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Is Google too powerful?
Google has the top market share in search. It just bought DoubleClick to take a leading position in banner ad networks. Each time it offers a new free service, it…
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Should we still worry about click fraud?
I find that most search marketers don’t know what to make of click fraud. They’ve heard the stories, but they have no idea whether it’s happening to them. It’s human…
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Google takes another step to personalized search
Google has announced a new capability, Web history, that is another step towards far deeper use of personalization techniques in search results. Gord Hotchkiss has an excellent interview with the…
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Are your affiliates siphoning your paid search customers?
Angie McCloskey makes a strong case in MediaPost’s Performance Insider on how “Affiliates Are Pilfering Your Brand” by grabbing branded search terms and then charging the merchant for the trouble….
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Do search marketers need another ad vendor?
I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all…
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Is organic search marketing too much work?
I read Tom Foremski’s post, “Is search broken?” over a month ago, and I responded at the time by comparing the work you do for search with other ways of…
Read MorePerfection is dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…
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