For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and…
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Do It Wrong social media
Today we reveal the winner of our latest contest to provide Do It Wrong Quickly case studies. Jerry Saveriano submitted a fact-filled story on behalf of a client that launched…
Read MoreA “Do It Wrong” survey
Today we reveal our second-place finisher for the latest Do It Wrong Quickly contest, contributed by an entrant who would prefer to remain anonymous. It shows how even the most…
Read MoreSearch marketing, the “Wrong” way
I’m pleased to announce Anna Green as our third-place winner in the latest Do It Wrong Quickly case study contest. Take a look yourself at her story of getting Web…
Read MoreHow many social networks?
I’ve just joined Social Media Committee from the Web Analytics Association. and Marianina Chaplin threw out a great question to the group today on whether Facebook has become the most…
Read MoreWhere does experimentation work best?
Most of you know that I have been hammering away at the idea that interactive marketing’s best approach is to “do it wrong quickly” but Seth Godin has a post…
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Feed your search marketing
You’ve heard of blogs, of course, and probably read them yourself. Perhaps you even write one. You know they are great for keeping up with what’s going on, and maybe…
Read MoreShould small businesses ditch the web?
A reader, Ikey Benney, has some very strong opinions on how Internet marketing has failed small businesses. He goes so far as to say that his small company is halting…
Read MoreRobert Scoble interview
I was honored to be interviewed by Robert Scoble when I was in Portland for the Internet Strategy Forum Executive Summit. The interview is not as long as some of…
Read MoreGoogle site search for $100 a year
I have been travelling so it took me a little while to write about Google Custom Search Business Edition. The name is a mouthful (sounds like the name of one…
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