I wrote a few days ago about privacy policies and got several people asking, “So who has a good privacy policy? Well, lots of companies have good privacy policies, but…
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A book is born
Today is the big day that Amazon takes down the “preorder” sign and starts accepting regular orders for my new book. It’s not exactly Harry Potter, but I wanted to…
Read MoreProcedures
Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MorePrivacy is the best policy
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.) But there are…
Read MoreYour first time
I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreAutomating blog and newsletter delivery
If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you’re not alone. I started out several years ago with a monthly e-mail newsletter and…
Read MoreVirtual events return real value
Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…
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