Thanks to Lee Odden for publishing some of my rantings on his outstanding Online Marketing Blog, which you should subscribe to, if you don’t already. Lee said I could write…
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“And that’s not all…”
You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make…
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The suggestion box
Gord Hotchkiss weighs in with another of his well-thought-out columns, this one on Yahoo!’s new search suggestion capability. Gord makes excellent points on how this function might affect searcher behavior,…
Read MoreDo we know how to use Facebook?
I came across a story today that summed up some of the challenges of social networking: “My boss wants to be my friend on Facebook.” I am already on Linked…
Read MoreThe risk of blogging
When I speak to audiences, one of the most popular questions is how a company can deal with the “risk” of allowing employees to blog. I like to tell people…
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How do you improve your existing web site?
A lot is written about new Web sites and redesigning Web sites, but what about plodding gradual improvement to an existing Web site? Avinash Kaushik likes to say that you…
Read MoreManagement by embarrassment
In my speaking engagements, I often talk about my experience working at ibm.com, a huge Web site any way you slice it—millions of pages, dozens of languages, over 90 countries,…
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Search marketing is a hot topic
It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan…
Read MoreInterview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreHow many times must I apologize?
My Web host has been having major problems, so my blog has been down since last Thursday. Here is the post that I planned for Friday—I hope to be back…
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