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Online reviews mean sales

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products…

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Ask for help from your critics

I’m still in the middle of reading Outside-in Software Development, which reminded me that one of the easiest ways to improve a software product is to involve customers who hate…

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Podcast with Lee Odden

I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did…

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You ain’t gonna need it

I am a big fan of agile software development methods, because they provide much more control for marketers and other business types over technology teams—and they make technology projects more…

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Alfred Sloan, Internet marketer

Today, I am traveling to Michigan to meet a customer, passing through Detroit on the way. You can’t think about Detroit without thinking of the car business, and it made…

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“Look at me” marketing

I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what…

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Fear and marketing

Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association. As I began to speak, I found that the PowerPoint file…

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Press release or news release?

David Meermen Scott says what you call it makes all the difference. In his great book, The New Rules of Marketing and PR, David advises that you stop writing press…

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