Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
Read More
Uncategorized
Getting to ABM: notes from the field
Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe, SVP marketing and business development at Enli Health Intelligence, spoke…
Read More
The Facebook Sharing Debugger is an essential content marketing tool
Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and…
Read More
Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
Read More
What Tony Orlando & Dawn taught me about online marketing
I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me, after Tony Orlando & Dawn‘s super single that sold six…
Read More
Read this article before you start a social media program
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half…
Read More
How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
Read More
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index…
Read More
7 ways to stay happy all day long
Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through…
Read More
Tone: it’s not what you say, it’s what people hear
While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents! Well, today is the 4th of July,…
Read More
