I tend to write about things that are “on my radar.” Many times it’s something that has gotten me excited in either a good or bad way. Well, this one…
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Does your business ever sleep?
The nice thing about the Internet is that your business need never close–you can serve customers every minute of every day. The bad thing about the Internet is it gives…
Read MoreWho’s in Charge of Social Media Marketing?
The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should…
Read MoreQuicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read MoreCan a broken sitemap hurt you?
Sitemaps can be a critical tool in getting your site fully indexed in the search engines. But what happens when you’re sitemap is wrong? Read my latest post on Search…
Read MoreWeb 2.0: A “Swing and a Miss!” from The Wall Street Journal
I am not convinced that traditional business has a clue about Web 2.0. I know there are pockets of innovators and early adopters and [insert marketing jargon here] but if…
Read MoreFame, interactive ads, and online reputation
As marketers try to find ways to join the conversation enabled by social media, they face the challenge of scale. The virtual third space is becoming increasingly fragmented, to the…
Read MoreUsing Twitter to Reach Nirvana
The concept of nirvana as a condition or rest and stability is appealing to those of us who live through the hurly-burly of the tech world day to day. Twitter…
Read MoreThe Social Media Split Personality
I don’t share much of my personal life online. Never have. I’ve kept it completely professional, businesslike, and, uh, boring. I’ve never said anything remotely controversial. You don’t even know…
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Semantic search that works?
I worked with IBM folks back in the ’90s who did some of the early work on latent semantic analysis, which was later implemented in the more famous latent semantic…
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