I did a 90-minute search marketing Webinar for the folks at What’s Working Now and Conference Call University last week. There were so many questions at the end that I…
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The last 2009 Internet predictions you’ll have to read
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured,…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
Read MoreMarketing people pay for
Christian Carlsson sent me a very interesting article today in AdAge, showing how Kraft Foods is getting customers to pay for an application, view ads, and then go out and…
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How do I get links to my web site?
Do you struggle with attracting links to your site? Most small businesses (and more than a few large ones) have the same problem. A ski shop owner contacted me recently…
Read MoreTesting designed to annoy customers redux
About a year ago, I was upset by a company that blamed its annoying behavior toward customers on “market testing.” Well, I just ran into another one. I won’t name…
Read MoreThe messenger is the message
Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…
Read MoreLife-long learners make the best Internet marketers
When you’re looking for a consultant, you want someone who knows their stuff, right? Well, usually, but in Internet marketing, the problem is that the “stuff” keeps changing. Instead, you…
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What my wife can teach you about search marketing
We don’t change our bath towels every year like fashionable folks, but this was getting ridiculous—they were eight years old and they were plain wearing out. But my wife admitted…
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Does your marketing solve your customer’s problem?
Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
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