So many of us rely on customer ratings and reviews when we make online purchases, but B2B sites hardly ever use them. As odd as that seems, it’s even more…
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Web 2.0, unplugged
Reports of the demise of newspapers, radio, TV, and other traditional media have been greatly exaggerated over and over again through several decades now. But when the so-called “new media”…
Read MoreIs online reputation monitoring just for your business?
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know…
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How do you find keywords in a specialized industry?
I’m still fielding questions that came up in my Webinar a couple of weeks ago. (If your question hasn’t been answered yet, contact me to ask it again.) Today’s revolves…
Read MoreWhat’s your company’s tweeting style?
There are a few different ways that corporations are approaching twitter. If you haven’t decided which way you should go, consider a few paths that are being trod already. Or,…
Read MoreSentiment analysis: Naughty or nice?
Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization,…
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The end of public relations spam?
I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…
Read MoreTop-down Internet marketing
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…
Read MoreCould you create a World Wide Rave?
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important…
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How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
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