Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing…
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In Internet marketing, does the song remain the same?
I am going to act as if you care about my musical tastes (you may skip directly to the next paragraph rife with Internet marketing wisdom if you don’t want…
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Why should PR people care about paid search?
Public relations is about getting free attention to your message, so you’d think that paid search is the last thing that any PR person would need to care about. Paid…
Read MoreWhy Twitter is creepy
No, it’s not just the bird. And, no it’s not my opinion. One of my teenagers told me that Twitter is creepy. And I saw a recent post by Paul…
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Data beats opinions in any decision
Don’t look now, but I think I’ve been breaking my own rule. I am constantly reminding other people never to rely on opinion when you can test the conclusion yourself,…
Read MoreGoogle gives Sentiment Analysis a multistar rating
Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition…
Read MoreEveryone’s on Twitter, Right?
We live in a world of hype. New and improved this. Best of breed that. I have been involved in many different industries over my career and there has been…
Read MoreOn and off marketing–Online and offline, that is
I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer…
Read MoreListening sites a marketer should know about
What are your customers saying behind your back? Marketers spend a lot of time wondering how to get inside the customer’s head. In the past, this meant phone surveys, customer…
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One keyword per page: Once more with feeling
Stop me before I blog again! I really thought I had laid this subject to rest with last week’s post, but more folks have been explaining just how wrong-headed my…
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