I recently read Groundswell by Charlene Li and Josh Bernoff and was happy to read their descriptions of customers taking charge and speaking out in their own voices about the…
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How Is Social Media Changing Your Business?
Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist…
Read MoreCMOs are climbing a burning rope
How many years would you say it takes to become the CMO of a company? Now mind you, I am referring to the person who has paid their dues and…
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What’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
Read MoreWhen marketing isn’t enough
Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreYou Can Stick Social Media in Your Hat
Cover of Sum: Forty Tales from the Afterlives by Eva Lyford Many of us spend enormous amounts of time working to get a measurable impact from social media. But some…
Read MoreThe Hardest Thing in Social Media Is Shutting Up
Everyone’s talking about social media and how you get yourself “out there.” Even if you still think that social media is a little too “out there” for you, you might…
Read MoreThe plight of the CMO
The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…
Read MoreThe danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
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