When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
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Is your strategy to leave your finger in the dike?
OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
Read MoreI Am Just a Seeker
I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when…
Read MoreIs the mobile Web really happening this time?
If you’ve been working on the Web for more than a couple of years, you know that predicting that the mobile Web will take off this year is always popular,…
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Google Labs jumps into social search
People have been talking about social search for years, but the noise reaches a crescendo whenever Google does something–in this case, Google Labs suddenly delivering a Social Search function. How…
Read MoreDoing some things wrong beats doing nothing
This past week I helped a a man old enough to be my father to figure out something about Facebook that was bugging him. He wasn’t getting any replies to…
Read MoreRedefining social media
How can it be that at a moment in time when most people can’t even define social media that I can appear at a conference panel session trying to redefine…
Read MoreThe internet ocean is not a sea of tranquility
It’s starting to happen at a more and more rapid pace. The sheer amount of information and opinions and data and whatever else you can put online is turning into…
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Why is engagement important?
I served as a panelist at the SUPERCOMM Digital Broadband Forum in Chicago today, at a session entitled “The Engaged Consumer.” The discussion was quite interesting, led by our moderator…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
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