No, not that Bing. The Microsoft Bing search engine, and yes, I know it’s been out for months. The real question is whether you are ready for the increased impact…
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Do It Wrong social media
Thursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I’d done interviews in chat rooms, but this was different, because…
Read MoreHave I got a social media deal for you!
Earlier this week, I wrote about a study that was conducted by interactive agency Razorfish that came to the conclusion that maybe people are not so interested in being personally…
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I am powerless over my digital information hoarding…
Are you a digital information hoarder? If you are anything like me, in your life you have way too much information (WTMI). Information stored everywhere, physically and digitally. Facts, figures,…
Read MoreThe pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
Read MoreWas SETI@home the first social network?
How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home….
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreSocial Media Buzz
Social media (and much of Internet marketing, for that matter) are effective when measured. We like to see how much interest we can generate around our ideas, services and products….
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
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