I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along….
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Checklist for Starting an Online Community
I have gotten feedback over the years that some of you really want to take new steps in Internet marketing (“I swear I do, really”), but don’t know how to…
Read MoreIs your site ready for search marketing?
Don’t look at me like that. It’s not a dumb question, I swear. I know that I am this so-called expert in search marketing, so you might be wondering why…
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Selling search to the C-Suite
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
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Personal search for all presents confusion for many
This week the other shoe dropped when Google announced that personalization of search was being given to everyone using the search engine and not just those who are logged in…
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Are search metrics optional?
Some of you read this blog every day. Others of you have read my books. I realize that this is an odd title for a post coming from me, because…
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Skinflint Search Marketing
Been too busy to post the pictures and videos from my recent event in Las Vegas for the Specialty Equipment Manufacturers Association–boy, that’s a mouthful–until today. SEMA is a trade…
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Why Google doesn’t care about Bing
Google isn’t competing against the other search engines. Oh, sure, it spent the first decade of its existence fighting every other search engine to not only be #1, but to…
Read More“See no evil” is no answer for search spam
Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
Read MoreLying Your Way to “Fame” the Social Media Way
This week eMarketer released a study saying how people act differently online. No surprises there, but take a look at the study and see if you find anything of interest….
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