The mania has struck again for another new device. The. One. That. Will. Change. Everything. If you are a publisher, maybe you need to take notice. But if you are…
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Ted Dziuba of Milo.com on locating physical stores
That’s your question, but it’s not their question. Customers want to know how they find the store that has the product they want for the right trade-off of price and…
Read MoreLet’s push “delete” on big button marketing
If you’re in marketing, you’ve probably been tempted yourself. You’re not all that confident that what you are offering is all that exciting, so you might think that you need…
Read MoreBlogging 101
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…
Read MoreDo rural and mobile play well together?
I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an…
Read MoreHow can our products be remarkable?
Seth Godin is fond of saying that we must make our products and our companies remarkable, but it’s easier to say than to do (as Seth well knows). And I…
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Book review: The Art of SEO
I know I am the co-author of a search marketing book, but you really need to read this one, too. The Art of SEO: Mastering Search Engine Optimization is an…
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Does your small business think local?
I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
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Wikipedia and reputation management
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you’re a company of a certain size or…
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Google and China: Business morality or reality?
This week was as interesting as always with regard to Google. We should be accustomed now by our news in the Internet marketing industry being dominated by Google. It’s just…
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