You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
Read More
Uncategorized
Crisis Management in Social Media
Have you been following the woes at Toyota? It’s everyone’s worst nightmare. Some bad news has hit the Internet or even the mainstream media, and the digital world is abuzz….
Read More
Your philosophy for social media and search marketing
It’s my first day back in the office for two weeks, after an exciting but tiring trip to five cities in Europe. So, just a short blog post today while…
Read More
Social media breed imaginary friends
You’re familiar with search spammers, but have you seen the latest? You’ve seen spammers load up keywords on pages and set up link farms, but have you seen how they…
Read More
Google says, “It’s the applications, stupid!”
Google is being so intensely aggressive on the local search side that there is no denying that local search is the play of the future. With the continued proliferation of…
Read MoreSocial media and search marketing in Denmark
It’s always fun to present in Copenhagen, and I was honored to do two talks at the Search Marketing Stategies 2010 conference today. The first talk, “Social Media from the…
Read More
Is your web site confusing the search engines?
In my line of work, I see a lot of Web sites, and sometimes I take the absolutely simple stuff for granted. I realized the error of my ways when…
Read More
Are you undervaluing your web site?
I spend a lot of time with clients and one thing keeps coming up again and again. Most of my clients sell offline, but they have no idea how to…
Read MoreThe age of privacy is over
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of…
Read MoreInternet hucksters of the information age
Many people, including myself, have spoken about the death of sales as we once knew it. The ABC method (Always Be Closing) no longer has the same effect that it…
Read More
