Back in the late ’90s, just putting up a Web site was a technical feat. Things broke every minute of the day and none of us really knew how to…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreWhy Twitter ads draw a big “So what?” from me
There has always been considerable buzz around just how Twitter would make money. Everyone has always been so concerned for the welfare of Twitter. Why? I honestly don’t know. Maybe…
Read MoreI need a job, so chat me up!
I had to chuckle to myself when a young man visiting in my home noticed on the wall a photograph of my college-aged daughter and absent-mindedly said to no one…
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Site speed is now a Google search ranking factor
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreAre SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
Read MoreHow do you post to your blog every day?
One of my colleagues calls me “committed.” Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How…
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