You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
Read MoreUncategorized
Search marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read MoreSocial media redefines the “Remember me” box
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I…
Read MoreLife Without Facebook?
I think this post could be categorized in several ways. The reason for this is because I don’t think there has ever been a more polarizing, misunderstood, loved, revered, admired,…
Read MoreUsing Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
Read More
Aviv Refuah of Springo on the new search engine
I recently had a chance to interview Aviv Refuah, founder and CEO of both Springo and Netex Ltd. Netex Ltd. is a global Internet company that develops innovative Web navigation…
Read MoreIs your FAQ page a crutch for a bad Web site?
Do you have a frequently asked question (FAQ) page on your Web site? Many do. And you customers might be finding their questions and getting answers with no trouble. But…
Read MoreDefining and Refining Your Social Computing Guidelines
At the end of April, the NBA fined Orlando Magic star Dwight Howard $35,000 for criticizing league officials on his blog. In the first NBA season where players, coaches and…
Read More
If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
Read MoreIs the social media hype fading?
Some of you might be familiar with the typical trend of new technology adoption, best characterized by Gartner’s hype cycle. The technology is introduced, quickly undergoes increible inflation of expectations,…
Read More
