How much of your traffic comes from search engines? How much from Google? If you’re like most businesses, you probably get a fair bit of your traffic from the Big…
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10 tips for selling search to the C-Suite
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs…
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What Groupon showed us about Google
This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in “could” be…
Read MoreMarketers must be professional speakers
These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in…
Read MoreDoes your marketing solve your customers’ problems?
I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
Read MoreWhen is social search coming? What? It’s here?
“Social search” has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about…
Read MoreOn leaks and privacy and social media
Last week, we learned more about world leaders and diplomacy than some of us would care to know – with revelations about Gaddafi and his nurse being the front-runner candidate…
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Location marketing for the SMB
Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on…
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
Read MoreAre you making irrational marketing decisions?
Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this…
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