Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011….
Read MoreUncategorized
Social media writes your biography in real time
As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read More
Now’s the time for your business to think local
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet…
Read MoreAre you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read MoreAmerican Express Manufactures a Holiday
Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven’t seen the birth of a holiday since Sweetest…
Read MoreDoes a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
Read MoreIs branding more important than direct marketing?
Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you…
Read More
2011: The year of the online SMB
Because this is my last post here at Mike’s Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. I…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreMy CMO doesn’t think search marketing is “sexy”
Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that…
Read More
