I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when…
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You DO know what to say in social media
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
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5 Things you must have before starting an SEO campaign
Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important….
Read MoreHow to pitch a blogger
So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at…
Read MoreFor ranking algorithms, AdAge is no Google
As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only…
Read MoreThe New Facebook: I Get It and I Don’t
In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their…
Read MoreHow important is Google+
Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. I mean, a big announcement for Google would be an…
Read MoreAnswering the tough questions about social media
Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s…
Read MoreHow NOT to pitch a blogger
Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
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