If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The…
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Google’s new strategy: We do everything
Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to…
Read MoreHow deeply do you respond to customers in public?
Recently, I wrote a post that recommended, “Don’t be afraid of fake reviews,” to help business owners know how to respond to an angry post in social media. To make…
Read MoreAre local websites like the internet’s old gray mare?
You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this…
Read MoreHow to protect your trademark online
In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a…
Read MoreYou’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is…
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Why meta data still matters in SEO
The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good…
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Kangaroo: When marketing works
Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had…
Read MoreSocial business and the workforce: ROI, risk and reward
It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference, and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to…
Read MoreCan Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about how to address the contacts they got from a recent…
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