In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new…
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Use Lifetime Customer Value to Measure Social Media
When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships….
Read MoreIn social media, you don’t need to outrun the bear
The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to…
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Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreWhat We THINK We Know About Social Media Can Hurt Us
You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of…
Read MoreDo tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreAre you too high-class for marketing?
“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…
Read MoreGet over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
Read MoreWhy internal Social Business Platforms matter
As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After…
Read MoreThe Schizophrenic Nature of Facebook Ads
As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking…
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