What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
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Why haven’t you secured a ton of domain names?
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are…
Read MoreThe problem with your social business roadmap
In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it, there’s no doubt that…
Read MoreWinning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
Read MoreThree types of relevant internal links to boost SEO
Last month, I provided three ways to build links in the age of Google Penguin–Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted…
Read MoreIs your marketing still getting attention instead of paying attention?
I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than…
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Are broken links fuining the SEO authority of your site?
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an…
Read MoreWhy do you want Twitter followers?
I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or…
Read MoreDigital marketing requires laser focus
Three clients. Three stories. But they are all, in a sense, the same story. a failure to focus. Marketing has always needed focus–focus on who your best customers are and…
Read MoreThe social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
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