I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them…
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Sue Serna
Sue Serna is the founder and CEO of Serna Social, a consulting agency focused on digital and social media governance, risk, security and strategy. Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the United States. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. While in that role, Sue managed Cargill’s more than 50 partner relationships with social media agencies around the world. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. In 2022, she was named to the Advisory Committee of the National Institute for Social Media.
Social Media Strategy is a Game of Niches
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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Clubhouse and social audio platforms come with security risks
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is…
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Kids and keyboards don’t mix for social media managers
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts,…
Read MoreThree Social Media Governance Must-Dos for Companies of Any Size
This week, I sat down with Spencer Mateega, an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his…
Read MoreBusting the Top 5 Social Media Myths
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
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