Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Does your marketing have “readability”?
I don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturers have in entering the home. They need the…
Read MoreEditing: Is social media realtime or permanent?
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one…
Read MoreIs regulation an adverse event for pharmaceutical social listening?
Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals,…
Read MoreDoes your company listen to social media?
When I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am…
Read MoreCompare your AdWords account to others–for free
Have you ever asked yourself whether your paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has…
Read MoreWill Google be your new credit card?
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreOrganizational Social Media for Financial Services
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and…
Read MoreGoogle+ for Business doesn’t have a lot of pluses
So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Lots of businesses…
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