I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Specialization is scary but required for digital marketing
I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an…
Read MoreDifferentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
Read MoreCan traditional marketers adjust to digital marketing?
Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make…
Read MoreWhat exactly is a social graph?
I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of…
Read MoreYour social media faults are not in the tools but in ourselves
Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreAgile marketing meets TV
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly–and I often use the example of television commercials…
Read MoreHow do you handle competing products in different countries in social media?
Social media marketing should be integrated within cross-country markets. From country to country, the popular social networks differ, as do languages and cultures. But there are other challenges for large…
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