On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
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Eva Lyford
In Social Media, Adjust, Credit, and Engage
Getting the right tone in your response to social media is tricky. Even the positive stories seem like accidental social media success. So I went hunting this week for examples…
Read MoreOpportunity costs in social media
I recently read Groundswell by Charlene Li and Josh Bernoff and was happy to read their descriptions of customers taking charge and speaking out in their own voices about the…
Read MoreYou Can Stick Social Media in Your Hat
Cover of Sum: Forty Tales from the Afterlives by Eva Lyford Many of us spend enormous amounts of time working to get a measurable impact from social media. But some…
Read MoreContent, community, and context in internet marketing
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really…
Read MoreThe Internet’s calling, you need to step up your game
Complacency is deadly. From an evolutionary perspective, every creature with a brain stem knows this intuitively. Yet time and again corporations, that most evolved creature of human organization, seem to…
Read MoreAmazon stumbles with Kindle 1984 flap
If your company is like most, you worry a lot about how you are coming across on the Internet. Most companies that weren’t born on the Web come off a…
Read MoreListening sites a marketer should know about
What are your customers saying behind your back? Marketers spend a lot of time wondering how to get inside the customer’s head. In the past, this meant phone surveys, customer…
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Amazon mobile app and the death of rational ignorance
I changed my shopping habits recently by acquiring Amazon Mobile for iPhone. My 7-year-old, a careful student of anything having to do with Lego acquisition, has been studying me surreptitiously….
Read MoreA bad process is like a flat tire
Does doing it wrong quickly mean going slowly? I don’t think so. Instead, apply the get-‘er-done mentality to the sources of drag on your project to make your projects successful….
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