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FTC and blogger disclosures

On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…

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Opportunity costs in social media

I recently read Groundswell by Charlene Li and Josh Bernoff and was happy to read their descriptions of customers taking charge and speaking out in their own voices about the…

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