There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Too often that failure is caused by one thing: an emphasis…
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Andrew Schulkind
Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured?
A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views is primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.
Andrew has presented at Social Media Week NY and WordCampNYC, among other events, on content marketing and web-development topics. His technology writing appears on the Andigo blog, in a monthly column on Biznology.com, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwide’s publications LinkedIn & Business, Facebook & Business, and Tweeting & Business.
Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?")
The past, present, and future of content marketing- in 500 words
Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. Instead, I…
Read MoreSEO for content marketing: beyond what’s on the page
Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few…
Read MoreWebsite search and filtering for content marketing
Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods…
Read MoreWhat your content marketing stands for – and against
The New York Times Magazine recently featured In Pursuit of Balance. Not about a hot new region or a what vintage you should be looking for in your local shop,…
Read MoreIncreasing engagement in content marketing
Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people….
Read MoreIncreasing your content marketing reach
If a tree falls in the forest … We all know how that one ends, and we all hope that there’s always someone around to hear and see our great…
Read MoreContent marketing metrics – process metrics and outcomes metrics
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look…
Read MoreContent marketing personalization: Know your audience
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all,…
Read MoreA more personal approach to content marketing
One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Gone are the layers…
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