We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great,…
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Andrew Schulkind
Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured?
A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views is primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.
Andrew has presented at Social Media Week NY and WordCampNYC, among other events, on content marketing and web-development topics. His technology writing appears on the Andigo blog, in a monthly column on Biznology.com, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwide’s publications LinkedIn & Business, Facebook & Business, and Tweeting & Business.
Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?")
Scraping vs. aggregation: How to share others’ content fairly
For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO Book’s recent piece, How…
Read MoreCommon content marketing mistakes to avoid
You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But,…
Read More4 great content marketing examples
Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from…
Read MoreContent marketing and the value of relationships
Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
Read MoreTargeting content and calls to action: Where are your prospects?
You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when…
Read MoreWinning the war: content marketing adoption widens
We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time”…
Read MoreContent marketing metrics: what to count, how to count it
Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, among other things. We’ll come back to those issues in…
Read MoreEvaluating content marketing channels
In my posts over the past few months, I’ve covered the basics of content marketing, the importance of knowing your audience, and how to generate content ideas. So we’ve covered a lot…
Read MoreHow to generate great content for content marketing
Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you…
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