I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google You’re interested in more search traffic…
Read MoreYear: 2013
Are social media sabbaticals a good idea?
I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part…
Read MoreThe human approach to link building outreach
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional…
Read MoreMaking Money from Website Search
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine…
Read MoreAre you a social media forager?
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
Read More37 reasons that video content is king
Bill Gates, in 1996, predicted “content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the…
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Don’t under-optimize your website in SEO
The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating…
Read MoreContent marketing and your buying cycle
Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on…
Read MoreAre you a good online spokesperson for your company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just…
Read MoreIn digital marketing, you must get over your fear of being annoying
According to Jonathan Alter‘s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s “Mad Men” campaign out of the 1960s in the 2012 election. And…
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