As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After…
Read MoreYear: 2012
The Schizophrenic Nature of Facebook Ads
As marketers, we are always looking for some way to get a leg up on the competition. Whether it’s aggressively producing content to play the Google ranking game or looking…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreFive ways to “get real” with B-to-B social media
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social…
Read MoreThe quantum mechanics of blogger outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
Read MoreSEO is only one part of an integrated marketing strategy
People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information…
Read MoreSocial Media’s Addictive Personality Kills Business
I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of…
Read MoreSocial business within the enterprise: Is it revolutionary?
You go to a conference, watch in awe the keynote speaker making a very convincing case that the-world-has-completely-changed-and-nothing-will-ever-be-the-same-again and leave energized, certain that we are all just witnessing the dawn…
Read MoreHoliday spending delivers Q4 gifts to e-Commerce sellers
The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent…
Read MoreHow Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
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