If you’re an affiliate marketer, you probably know about Amazon’s recent announcement of changes to its affiliate agreement, limiting the commissions paid for paid search advertising. If you’re not an…
Read MoreYear: 2009
Are you ready for Me 2.0?
Over a decade ago, Tom Peter’s wrote a visionary article in Fast Company entitled The Brand Called You, where he laid out the then startling proposition that ordinary people could…
Read MoreColor Inside the Social Media Lines
I had a great conversation with someone today who calls herself the Accidental Director of Communications for a church in St. Louis. I was first impressed with a church that…
Read MoreA bad process is like a flat tire
Does doing it wrong quickly mean going slowly? I don’t think so. Instead, apply the get-‘er-done mentality to the sources of drag on your project to make your projects successful….
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Why shouldn’t I do my search work in-house?
Outsource or in-house? Inquiring mind want to know. The answer is–drum roll please–hybrid. Yeah, for most companies, they need some resources in-house and some outsourced. To find out why, check…
Read MoreClick here to bypass this blog post
The very title of his post sounds a bit odd, doesn’t it. I mean, I don’t want you to skip my blog posts–I want you to see them. Geez, if…
Read MoreDon’t just buy whatever your agency is selling you
This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, “Do you Twitter? I’m just asking because it’s…
Read MoreBaseball’s first pitch ain’t like an Internet pitch
It’s that time of the year. No, not tax time although that is pretty close. It’s springtime. Here in NC everything is starting to bloom. Sneezing has commenced and pretty…
Read MoreCookie cutter marketing: Efficient or effective?
I recently needed to use the New Jersey Motor Vehicle Bureau Web site to get some information and was confronted with a strange looking Web navigation that could be explained…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
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