I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreYear: 2008
More e-mail marketing wisdom from Simms Jenkins
In the chaos around my father-in-law the last few weeks, I suddenly realized today that I never posted links to the rest of the podcast that I did with Simms…
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Copywriting for the busy
Sometimes it feels like we don’t have time to do anything, but in copywriting, sometimes the shorter, the better. I think we drone on in our copy when we don’t…
Read MoreTiming your Web 2.0 Marketing
What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…
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Search marketers and web designers unite…please!
I can’t tell you the number of times I have wanted to anonymously call a Web designer who designed the site of a prospect or client of mine just to…
Read MoreLosing the web standards war? Tools, not rules
I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They’ve written their corporate standards that…
Read MoreEvery company is normal until you get to know them
Today is my first big client meeting as the high-fallutin’ Chief Strategist at Converseon. The meeting is with a big company that they’ve worked with for years and hope to…
Read MoreDo we really understand personas?
Personas are all the rage and we love to talk about them, cool Internet marketers that we are. But when my family tried to arrange live-in health care for my…
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How does Google outperform expectations?
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title,…
Read MoreCan web designers and search experts work together?
Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they…
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