I have to admit that search marketing as an industry suffers from an image problem. In fact, some good old fashioned online reputation monitoring is needed to see how much…
Read MoreYear: 2008
Consumer vigilantes want justice from your business
We’ve all had the experience of feeling oh-so-small at the hands of a large company. Sometimes that happens during the sales process, but at least then we have the option…
Read More
Three years is a long time in the search biz
It seems like much longer than three years ago that Bill Hunt and I wrote the first edition of Search Engine Marketing, Inc. But it was published in 2005. Somehow,…
Read MoreFour podcasts on Internet marketing
For those of you that don’t know, Bill Hunt and I have a new edition of our book coming out. I’ll talk more about it later this week when I…
Read More
What kind of search marketing partner do you want?
Search marketing is a mystery to many. Part voodoo, part black magic and chock full of snake oil salesmen. It’s the marketing world’s version of a black hole. Business owners…
Read MoreInside web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my…
Read MoreAre your customers invisible?
Do you act like your Internet customers covered themselves with vanishing cream? I mean, you suspect they are out there, but you don’t really treat them the same as you…
Read MoreBusiness at web speed
I spent an enjoyable two days in Orlando speaking at TMW’s TRANSFORUM 2008, a conference for the transportation services industry, which I knew little about previously. They were interested in…
Read More
Search keywords: Have a demographic and a smile
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they’re from–or is your content too generic…
Read MoreAre you a fantasy business player?
It’s that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you…
Read More
