It’s nice to be back after a long vacation. My vacation actually ended yesterday, when I spent the day in Philadelphia at the ExL Pharma conference for search marketing. I…
Read MoreYear: 2008
What outcome are you negotiating for?
I remember working with a software vendor a few years ago to negotiate a license agreement. I don’t think I am a push-over, but I know what I want and…
Read MoreA Do It Wrong Quickly intranet
I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
Read More“Disintermediation never happened”
I posted yesterday on the Software 2008 talk by JupiterResearch’s Edward O’Hara on the Key Trends in 2008, but those trends weren’t the most interesting thing he had to say….
Read MoreJupiterMedia’s key trends in 2008
I gave a speech yesterday in Oslo on Do It Wrong Quickly and you can download the slides for the talk if you are interested. But I hung around to…
Read MoreInternet marketing and the Kon-Tiki
Most people don’t know who Thor Heyerdahl was. I’m old, so I do, but I have to admit that I hadn’t thought about him much until today. I am in…
Read MoreHow do you make Internet marketing vital?
I often write about what to do in the face of management who just don’t “get” Internet marketing—a whole chapter in Do It Wrong Quickly is devoted to helping your…
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Is search marketing different for multinationals?
I got an e-mail recently from someone at a large, multinational company who is in a quandary. They’ve had some success with their U.S. Web marketing, but now each of…
Read MoreIs paid search wrong for you?
Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I’ve always told people that…
Read MoreSteve Mann of SAP on social media
Social media is taking off, and marketers are sitting up and taking notice. Small companies have stolen most of the headlines with viral marketing, possibly because small businesses are always…
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