I only wish that I had taped it. (They told me they were taping the call for quality control, so I hope they listen to it.) I remember a couple…
Read MoreYear: 2008
Do you pass the web marketing ethics test?
In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention….
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Update on the new Google Analytics
Last week, I wrote a post on the new version of Google Analytics which drew a response from Avinash Kaushik, Web metrics guru and current Google analytics evangelist. Avinash, well-known…
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Search marketing is direct marketing
I have a busy travel schedule this week and I was graced with a hotel with broken Internet access yesterday, so I am posting today’s blog from the airport before…
Read MoreRonny Kohavi of Microsoft on controlled experiments
Regular readers know how much I care about experimentation in marketing. Seth Godin is starting to call this “layering” and it’s at the heart of my book, Do It Wrong…
Read MoreWhat’s the truth about your site?
It’s no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams still their money. Phishing steals their very identities. Some…
Read MoreVishen Lakhiani of MindValley on the top blog stories
Typically, a new communication tactic emerges before anyone knows how to measure its value, and blogs have been no exception. You can look at your Technorati rank, or use FeedBurner…
Read MoreCan you ever overdo experimental marketing?
I spend a lot of time talking about getting started on something instead of spending so much time contemplating what to do, and designing the perfect plan. Internet marketing is…
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The new Google Analytics: Should you switch?
Most of you know that my favorite price for things is “free.” (I’ve even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their…
Read MoreCooking up your web marketing
Thanks to all who provided feedback on yesterday’s post on how “Web Marketing Is Like Cooking,” especially Jennifer Laycock’s nice post at Search Engine Guide. I noticed Seth Godin posted…
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