Impulse purchases are rising because Web sites become more convenient each year, because customers grow more confident in Web purchasing, and because product delivery keeps improving. Pure online businesses, such…
Read MoreYear: 2007
Listening advice from a blogger
Ryan Saghir is a force in the satellite radio industry. With a quarter million visitors to his Orbitcast blog each month, his words influence satellite radio customers and industry decision…
Read MoreApril fools!
I’ve preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but it’s not easy. So here’s one of…
Read MoreA Do It Wrong Quickly culture
How do you remake your organizational culture to “do it wrong quickly”? You know that you need to change to a more adaptive, experimental approach, but how do you pull…
Read MoreDoes content management ruin organic search?
I came across a post from Ben Kemp (SEO Guy) entitled “Content Management Systems Equal Business Suicide!” (Hat tip: Laurel Papworth). Despite the apocalyptic title, Ben does make some good…
Read More“I can’t stand being wrong”
I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…
Read MoreMust marketers specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Read MoreStatistical significance is overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…
Read MoreThe pitfalls of pay-per-action advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising,…
Read MoreSocial advertising
Google’s foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist…
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