I’ve talked in the past about the Three Rs of Internet Marketing—being real, relevant, and responsive. They apply to real-world marketing, too, which was brought home to me early this…
Read MoreYear: 2007
Free site search just got better
I was excited back in December when we announced IBM OmniFind Yahoo! edition, a free search engine that handles up to half a million documents and is extremely simple to…
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Why marketers should care about the Google-DoubleClick deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner…
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Search marketing for marketing executives
I thoroughly enjoyed meeting with a few dozen marketers from the New Jersey Marketing Executives Networking Group (MENG) in Morristown (NJ) this morning. (My slides on Step by Step Search…
Read MoreTags are not the answer for search?
Autonomy CEO Mike Lynch has been quoted by Tom Foremski as saying that the widespread social search phenomenon is misguided, because tags don’t work. I guess that I am getting…
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In-house search marketing session at SES
For several years, I did the in-house search marketing tracks at the Search Engine Strategies conference in New York, but I asked Danny Sullivan to give me different session this…
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Organic search benchmarking
I was really taken aback today when I presented at Search Engine Strategies today in New York. I remember the first one I attended back in 2001 in Boston—there were…
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Online market research
Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing…
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Search marketing podcast
Thanks to Jeff Parks who recently interviewed me on search marketing. Jeff asked good questions for people who want to get an overview in search marketing—the differences between organic and…
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Free multivariate testing
I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…
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