Yesterday, I had the opportunity to present as part of three panels that included my co-author, Bill Hunt, at the Search Engine Strategies conference in San Jose. Here is some…
Read MoreYear: 2005
Big site/big brand search engine marketing
What makes big sites and big brands so much harder for search marketers? Usually marketing of all kinds is easier for larger companies, but search marketing is different. This presentation…
Read More
Do you know the two kinds of IT projects?
Part of the uncertainty of the role of the IT group stems from two complementary, but fundamentally different uses for IT, which I will call Necessary IT and Differentiating IT….
Read MoreWhat is holding e-Commerce back?
I had a truly infuriating experience with a local brick and mortar luggage store, and it got me to thinking, “Why didn’t I buy this online?” Why indeed.
Read MoreToday’s the Day
It took a year to write, but it’s finally available. Today is the day that Search Engine Marketing, Inc. hits the street. My co-author Bill Hunt and I have been…
Read More
Changes afoot for Google AdWords
Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict….
Read More
What do you make of the Google patent?
Google’s latest patent filing—for their vaunted ranking algorithm—has been analyzed to death by search experts the last few weeks. This month’s Biznology Newsletter analyzes what you need to know. You might…
Read More
What is happening to Open Directory?
Every search marketing expert will tell you that one of the best things you can do for your site is to submit it to Open Directory (DMOZ), the free directory…
Read More
Changes in MSN Search
We’ve talked before about MSN continuing to innovate in its search offering as it tries to gain share against Google and Yahoo!, but MSN has been especially busy the last…
Read More
Google’s next step to personalized search
Not long ago, I explained how personalized search will send rank checking the way of the dinosaur. Google has now taken the next step in personalized search. If successful, this…
Read More
