Everyone has used Amazon, and most like the way Amazon personalizes pages for each customer. By paying attention to the kinds of books you buy (and what others buy), it…
Read MoreYear: 2005
Google’s new free inclusion program
Amidst the debate among consumer activists over paid inclusion, Google has announced a new free inclusion program, called Google Sitemaps, which offers many of the benefits of paid inclusion programs…
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Who’s watching the search engines?
In this month’s Biznology newsletter, see what you think about search engines and the way they treat consumers. Check out this opinion piece based on the conference held by Consumer Reports…
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MSN search preparing to enter paid placement fray
According to Heather Lloyd-Martin, MSN’s upcoming entrant into the Google-Yahoo! paid placement battle is more similar to Google’s approach than that of Yahoo!
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What will personalized search mean for rankings?
Andrew Goodman weighs in with some interesting thoughts on what personalized search will mean to search marketers. I agree with most of those thoughts, and want to amplify one that…
Read MoreMeasuring corporate search
Having trouble measuring the success of your corporate Web site’s search engine? Avi Rappoport of Search Tools Consulting told the attendees at the Enterprise Search Summit what to do, in…
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What is your web site’s goal?
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on…
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Counting what counts
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…
Read MoreWhat Else Are Searchers Thinking?
At Search Engine Strategies in Toronto, Chris Sherman of Search Engine Watch moderated this forum on what searchers think and do while they are searching. Gord Hotchkiss made a similar…
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20 silver bullets for site optimization
Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who…
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