Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
Read MoreYear: 2009
Does your marketing still rely on fine print?
The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
Read MoreCitizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
Read More
A new tool for your search marketing toolbox?
As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search…
Read More
Is SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
Read MoreThe future of vertical search
I have seen the future of vertical search engines, and that future might not include an actual search engine. Confused? It actually makes a lot of sense if you think…
Read More
Jay Bhatti of Spock.com, the people search engine
Years ago, Leonard Nimoy, the actor who played Spock on the classic Star Trek series, hosted a TV show called In Search of…, where he explored a different subject each…
Read More
Count clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
Read More2009: The year of the listener
OK, this proclamation of the Year of the Listener is completely made up….by me. There is no culture or religion that officially deemed 2009 as the Year of the Listener….
Read More
