I might have found the “secret sauce” for success in the Internet marketing space. Curious? Well, I am not sure if I am going to share it, because if I…
Read MoreMonth: October 2009
Are you capable of Groundswell thinking?
I recently read Groundswell by Charline Li and Josh Bernoff. It is a book I recommend to others as the groundswell example vignettes in it are wonderful, and the authors…
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Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreLost in the junk drawer of search
I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
Read MoreHow newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
Read MoreTwitter Looks to Get Paid
Yesterday there were reported talks taking place that made the whole Twitter revenue mystery a little less mysterious. While nothing is imminent, just hearing about the talks that are taking…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
Read MoreFTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
Read MoreWhy Don’t You Listen to Social Media?
Lots of companies are listening to what’s being said in social media, and taking action to engage with their supporters and critics. But I mostly see larger companies taking this…
Read MoreDon’t give the lawyers your marketing power
“I wish we could do that, but our lawyers said no.” Have you ever been in that annoying position of trying to do something important for the company but feeling…
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